Here at Hayfield Robinson we feel that it is critically important to understand the housing needs of the local area in order to successfully let properties as quickly as possible. A property needs to target its most appropriate type of tenant to give it the best chance of being let.
Director, Lee Bilbrough, says “Hayfield Robinson keep a very close eye on the local market to see what sort of properties are in demand and then tailor our marketing strategy accordingly. Some property types will let readily however others need a little more help and imagination in order to hit their target audience. Understanding who your tenant base is and what is happening in the local marketplace is key when striving to keep void periods to a minimum.”
According to statistics recently published by the National Landlords Association (NLA), the average void period is now only 17 days.
For further advice on marketing strategies tailored to your particular property and target market please contact Lee on 07966336618 or lee@hayfieldrobinson.co.uk